Today, I will be explaining more about the meta description tag, it’s usage and why you still could not convert even after enabling it. You could be using the description on all post pages and still, not do well.
You probably decided to read this post because you saw the Search/Social but not knowing what the click-through means. In a simple definition, let’s start by separating the two words “Click-Through” and “Rate”.
Click-Through means getting persons to visit your blog from either search engines or social networks. Rate estimates the number of times your targetted audience clicked on your links.
Increasing search/social click-through rate (CTR) means improving the traffic driven in from search engines and social media networksthis you can archive using the SEO meta description.
What is Meta Description in Click-Through Rate (CTR)?
Meta Description in relation to SEO has already been explained in my previous post. The Meta description for SEO and for CTR talks about the same thing but in two different ways. Meta Description for CTR is that audience converting property of an article when being indexed on search results or social networks.
The meta descriptions help visitors understand your blog post better. A good description can make a post ranking 5th on search result get more CTR than a post ranking 1st.
Users tend to read the description because important keynotes are highlighted in it.
If your post has been ranking well but not getting a decent amount of traffic you need to work on your meta description and other factors which I will explain in other posts in this series.
How to Increase Search & Social CTR Using SEO Meta Description
The first step was understanding the terms (Search, Social, Click-Through, Rate, SEO & Meta Description) used in the title of this post, next is to take action towards writing an SEO friendly meta description.
Note: Your meta description has to be SEO friendly before it can increase your click-through rate. You need both humans and search engines to read meaning to your post just from its description.
Meta Description for Homepage.
The homepage is the brain box of your blog. It needs to be converting!. Extra effort is required in the meta description for homepage since you will be highlighting points for your entire blog instead of a single post.
In the previous post I showed you how to enable meta description for the homepage, so head back to it and read it before you continue with this.
#10 Meta Description Tips To Better Search/Social CTR & SEO
Tip #1 Describe everything about your blog
Take a notebook, describe everything your blog has to offer in it. This description should be based on posts you have already published and posts you wish to publish in the nearest future.
Don’t limit your word count. Just write about your blog and make sure you touch all that your blog is about even if it gets to a thousand words.
Visit your already published posts take clues, ask friends how they see your blog, etc.
Tip #2 Filter out Common words
While describing your blog, you wrote a lot of “to, is, that, this” etc. You need to filter these words out.
Rewrite your entire blog description without including these common words. Take note of repeated words (e.g blog, blog) and delete them too.
Tip #3 Highlight Your Keywords
How do you know keywords? After writing an essay on the description of your blog, and removing the commonly used words, every other remaining word is most likely to be a keyword.
You don’t need all of them. Next step, is to select out words that are at list 3 words count e.g Blog, Music, Fashion, Cooking, SEO, Running, Football etc.
These are the keywords. From these words, you are going to write a description that actually works. I will explain more on keyword selection when I post about getting the right keywords for your blog,
P.S This post is also part of this series.
Tip #4 Enlist Important Related Keywords
I know every keyword on your list, describes your blog and says one or two things about your blog. Both they are too many! you need only the most important/related keywords.
How do you know such keywords? these are words that do not only say a specific thing about your blog but can fit into the description of your entire blog.
Knowing these words is very important, you could also use the help of search results to find them. Hopefully, by now you should have at most 20 words. Type in these words on Google search.
Scroll down and check related search, notice the keywords there, now if you find one word that kept on repeating itself. You need that word!.
Tip #5 Exploring Call To Action CTA (Power Words)
Call To Action is a word that makes people click. These words are important to your meta description so you need to explore many of them to know which works best for you.
Power words is a post of its own and will soon be published but let me not leave you in the dark. below are a few power words, hopefully, this should give you a clue of what CTAs are.
Learn more, Download Here, Get it, Start now, Start Free Trial etc.
Tip #6 Writing the Description
It’s time to start writing the description of your blog. What you actually need to do here, is expressing the whole of your keywords in a sentence. like a statement. What do I mean?
You are not just going to list them e.g (SEO, Blogging, BlogSpot, etc) no that is not what you are going to do!.
You are composing a sentence that is not more than 160 words and you are making use of these keywords and power words.
Before I continue with tip #6 let me brief you through whyyour meta description needs to be a sentence that contains both keywords and power words.
Why you should use keywords & Call to Actions in meta description
1. Keywords get highlighted
When search queries are made for your blog, related keywords get highlighted.
The purpose of this is to drag the attention of your audience when you fail to use keywords, targeted audience will find it hard to understand your post that would cause a drop in your click-through rate.
2. Keywords explain your blog
When keywords are used, your targetted audience find it easier to relate your blog to what they were searching for.
Assuming you write about “Music reviews” and it is included in your description as a keyword, someone who found your blog while searching for “Music label reviews” would find it easier to relate your blog to it.
3. CTAs makes people click
People react to an existing reaction. Your power words are your reactions and a person will mostly click when you tell him to.
Writing the perfect description
Let’s continue with writing the description of your blog. I will try to explain this with examples.
Meta Description for a music blog
Click here to download the latest Gospel songs from various inspirational singers in the world.
I successfully used “Click here” as a CTA and “download, latest, Gospel, Songs, Singers, Inspirational” as keywords.
Meta Description of TooXclusive (Music blog)
TooXclusive succeeded in making “Nigerian Music site, Ghanaian Songs & Videos” keywords but didn’t optimize CTA.
Word Count: 20.
Character including spaces: 123.
Meta Description of a Blogging/SEO blog (CyberGeak)
Prosperity started by asking a question – using a power word “Do you” and keywords “SEO, Website” etc. but at the end, important words were eliminated by the search engine because it’s too long (if you view on mobile).
Word Count: 22.
Character including spaces: 136.
My version of it
Want to build a great website with better SEO strategies? visit CyberGeak to learn advanced practices.
Word Count: 16.
Character including spaces: 102.
Call To Action words“Want to, Visit, learn”, Keywords“SEO, Website, Advanced”.
Meta Description of a Technology Blog (OgbongeBlog)
This is the meta description of OgbongeBlog, good and descriptive right?But is it converting? – Could it be better?. It’s too long, Google had to cut it short (down to 158 character count).