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    14 Sep 2017

    Learn How To Boost Your Post SEO Rank And SMO Traffic With These Brilliant Post Title Tips And Tricks.

    How to Boost SEO & SMO Rank With Brilliant Post Titles

    Every single day more than 10 blogs get established on your niche!. it's a competition if you can't survive the drift then you would lose out to your opponent.

    Today, I will be talking about post titles which is a part of my ongoing SEO for Blogspot beginners series. You might have never believed in yourself, you might have always thought you need someone to help you rank. Well not anymore because you too can be an SEO Lord.

    BlogSpot SEO Basic Topics Outline

    No one can guaranty you of knowing the in and out of SEO and if anyone does, he is lying!. Search Engines want the very best of content for its users, therefore, it is the job of Google, Bing etc to find the best and this they do with algorithms.



    What Is Search Engine Algorithm?

    Search Engine Algorithm is the research of the internet!. What makes you good in SEO, is the ability to understand the few published algorithms and make good use of them. No one knows all the ranking tips, and in this series, I am teaching you the few basic & important ones.

    So stop the search for SEO lords, actually, there is NONE. The man you are begging to help you knows more than you only because he took his time to study search engines and learn a few tricks which you are not aware of.

    One of these tricks is the "Post Title". One of the most powerful of all the tricks needed to rank on Google first page.

    Why the post title?.

    It is very easy. The post title gained its SEO value by being the major CTR agent your post have against others. How? ,  you will understand in the next section.

    What is Post Title?

    The post title is the shortest and most powerful summarization of your entire article. A book writer finds it hard to write a suitable title for his book, because of the function of the title. The title is the selling point of a book, through it the mysteries of stories get revealed, through it readers get to obtained a glimpse of what they are about to read.

    that is the same title we talking about. Your post is a book and the title is the selling point, the title is what makes people click your link both on social media and search engine results.

    This is the same reason why the post title is given a portion of the ranking factors of a blog post. Which therefore tells you that one of the reasons why you have been failing in SEO is because of poorly written titles.

    Sometimes you find great blog posts with poorly written titles and also it looks funny when I see persons copy titles from other top blogs... That is stealing and Google won't hesitate to punish you for that. That is a reason for your low ranking.

    The title of your post performs one major function "Bring Visitors" this it does both on social media and on search engines.

    Post Titles for Social Media Networks

    You didn't think of this. Did you? Post titles are CTR agents, it can drive away or in traffic. Depending on your niche, social media could be your greatest source of blog traffic. Believe it or not! if I was a gossip/news blog, I would not spend a penny optimizing my site for search engines.

    I would spend the whole day driving in traffic from social media networks such as Facebook. Why? Facebook recorded having over 2billion users and with millions of views daily, which then makes it a jackpot for wise news/gossip bloggers.

    Here comes the post title for social media networks!... Have you ever asked yourself while you clicked the last link you clicked on Facebook?. It's because of optimization. Not until you learn to optimize your blog post for social media lovers then you can never tap from it.

    social traffic of big news sites

    Image Source: Mashable

    The above image shows a study of top news sites and their traffic source and you can see for yourself that the most of the visitors exploring these sites are from social media networks. This is why we have post title for social networks.

    This kind of title is optimized to make people click. Make them see sense in what they are about to read. Post titles for social networks are powerful and in this post, you are going to learn how to write the perfect post title for social networks.


    Post Titles for Search Engines

    Then what happens to all those bloggers who are not favored by social media networks? Well here comes search engines.

    ShoutMeLoud recorded 1.5million views in June 2017, not because Harsh Agwrarah optimized for social networks but only because he has found an evergreen source of traffic.

    That source is Search Engine. Who uses the internet more? those searching for answers and solutions, ShoutMeloud discovering this has crafted its post titles for this task. With the best posts for each search, ShoutMeloud gains approximately 84% of its monthly visitors from Google, Bing, and Yandex.

    This tells you all hope is not lost if you are not favored by social networks. Search Engine Optimization can drive you millions of monthly views as long as you know what to do. Today, you will learn how to write an SEO optimized post title which will surely boost your monthly views.

    The blog Backlinko is popular today for just one thing SEO. Brain Dean who is the owner of Backlinko is one of the very successful bloggers absolutely concentrated on SEO and today, he pulls in hundred of thousands of monthly page view.

    Assuming that is not enough, I believe you have also heard of Neil Patel the guy that writes a 2000+ article in less than an hour and rank as if he owns the web. Though I see a huge number of social shares, Neil Patel still drives in a huge amount of targetted traffic from search engines.

    This is SEO and with a good practice you can absolutely rank your post and drive in traffic too. Prosperity Kenneth is a typical example of a search engine targeting blogger. It's a win win. Go for search and social. Follow my guide on post titles and you will be glad to see your posts rank.

    Post Title Rules.

    Yes. There are rules!. If there were no rules you would probably get a scrap post on the first page. The below rules have been proven to work for persons who have actually practiced it the right way and before you continue, you should know that ranking is for patient men.

    Post Title Character Length

    Since the post title is the shortest description of my post it should be long right? If you thought so, well you are fortunate to be reading this cause you were wrong! The post title needs to be optimized in terms of length why? Without mentioning search engine, a lengthy post title will get users bored even before reading the post.

    You need to pass an instant understanding to the user and this is optimized post titles can archive for you. Assuming users were OK with long titles, Google is NOT OK with it. Google will even help you cut your title short with an ellipsis.

    Your fate is facing you! If persons don't get to read the full title, how do they then understand the title? and how many persons would click such a  post when there are other posts ranking for that same keyword and with better structure. That's the competition. It's easy to get beaten.

    In other to avoid getting users bored before reading or to prevent Google from helping you cut it short, what should you do? Keep it short.

    Keep your post titles to Maximum of 55 Character count.

    Using previewing tools, and Google live search, it has been seen that Google keeps its maximum character limit to 55 which then tells you users won't get bored with such a title. Why think so? Google and other search engines introduced word limit only because they want the best for their readers.

    Since I told you to keep it short and also told you to imagine your post as a book, novel, story etc and the post being a book then you're probably saying to yourself, titles of books are very short! - such as Cinderella, Born to win, etc right?

    Well, I told you to imagine it as the book title because of its importance not because of its length. A lengthy book title will bore you, let's say "the little witch that fell of the tree because she had no slippers and her hair went purple because she fell on a bag of purple color" - silly right? Same applies to your post titles.

    headline character count for search engines

    Image Source: CoSchedule

    A study by Kevan Lee of BufferApp reveals that the post title of a blog should not be more than 55 characters and 6 words. This is so because within this limit a blogger should be able to describe his article without bringing boredom to his users.

    Julie Neidlinger of CoSchedule suggests based on her study that posts titles within the range of 50-70 characters rank better than other posts in search results. That keeps you wondering why? It's simple, there is a term called "Bounce Rate" - it means the number of times people saw your post on search engines and didn't click, it also means the number of persons that clicked and left immediately.

    With this Google assumes your post is not quality enough and even when you were ranking high, your rank will start dropping!. Which therefore reveals that once your post title is short and precise it would definitely reduce your bounce rate - boosting your post has just started.

    Does your post title define your entire post?

    The next tip is the relationship between your post content and your title! You need to get targetted traffic and also not to deceive people. Earlier round I made you understand that your post title is the shortest summary your entire post can ever get.

    Let it be so. The moment you make the mistake of not keeping the relationship, then you will damage the reputation and SEO value of your blog. How do you then keep relation? - Keywords Usage.

    Keywords in Post titles

    Hello! I am giving a review about the new LeEco max 2, and then I write in the title "Ultimate review of the new phone" - how does that sound? silly right. Well, that is what am talking about with keywords.

    A keyword is a word, object, thing etc that you are talking about. A keyword is the core of any blog post and keeping that word in the post title, is the easiest way to keep your blog post and post title related.

    But then don't cluster your post title with the same keyword, a moderate use of it is what you need, let's take a look at a few optimized post titles as in regards to WordPress Yoast SEO plugin.

    1. The keyword should appear within the first words.

    The Focus keyword of your post must appear within the first few words of your post title. The reason for this is so as to attract internet users and also to prevent the keyword from being cut off by Google.

    Following that tip, and taking "SEO" as a keyword then our post titles could be as seen below.
    • SEO tips for better search ranking
    • 10 SEO practices only known to search engine lords.
    • Ultimate SEO tips to show up on the first page.
    In all the above examples I tried to include the target keyword "SEO" within the first few words of the title. This is what Yoast plugin suggest and thus far, it works and you should practice it.

    2. Keywords Related/Similar to Main Keyword.

    A song leader needs backup singers so do the main keyword. Similar words have been seen to rank posts for the main keyword in search results. Why?

    keyword usage in post title

    Google uses an algorithm that picks the best articles. Now take a look at my blog post below.

    "How To Setup Free Browser Push Notifications For Blogger & WordPress" 

    According to that title, my keywords are = Push, Browser, Blogger, and WordPress. Which is true, because I am targeting users searching for push notification.

    But then in the image below, you can see the same post showing up 3rd for "Setup PushEngage On Your Blog" why?

    Because Google has used its smartness to relate push notification and PushEngage together. This then tells you why related keywords should also be added to post titles.

    They help your post rank for more searches instead of just one query.

    How-to, List or Generic Headline type

    In the blogging niche, there are various post types. Did you know? How-to posts, List posts, and Generic posts.

    How-to Post titles

    How-tos are articles that teach, lecture on a specific topic. such as "How to tie a tie". When optimizing be wise to read the mind of the targetted audience. Most persons always include the word "How to" whenever they want to learn about a topic.

    Google has made "how to" a must target term for tutorial bloggers. If you search through post titles of big tutorial web pages such as WPBeginner, ShoutMeLoud etc you would notice them using how to frequently.

    It's not because they love the term, but it's because their targetted audience is most likely to make use of the term while searching.

    List Post Titles

    Articles that have listings, 10 ways to build a house, 3 tips to know before traveling, etc all these are post titles and with the word count i.e 3, 10, Google then marks it as a list post.

    Generic

    This is the random post title you write. What do I mean, when your post is not a how-to or List post then it's most probably a generic post.

    To make defining this easier for you, I am going to show you a tool that grades your post title and also tells you whether it is a list, how-to or a generic post title.

    CoSchedule Headline Analyzer

    What this FREE tool simply does is test your post title and give you result based on optimizations you have placed. I always use this post to generate new and better post titles.

    How to use CoSchedule Headline Analyzer.

    Visit https://coschedule.com/headline-analyzer

    It's a FREE tool and all you need to do is input your post title and analyze.

    Let's take a look at each section of optimization.

    Headline Score.

    Depending on the errors and optimizations found, this tool provides you with a total score, which is written beside the post title you inputted shown below "HEADLINE HISTORY".

    Using this score, you should be able to optimize and determine which title is best for use.

    Word Balance.

    The next section talks about "Word Balance". Why is this important? - You are targeting humans and therefore you need to optimize based on common and Facebook words.

    I have always emphasized on Power Words, this tool has always brought this same emphasis. Try to use common words (such as for, how, to etc), uncommon words (but related to your keyword), Emotional words (words that will make persons fill attracted to your post such as how to etc) and finally Power Words ( they are the CTAs of your post titles e.g Free etc).

    Headline Type

    This takes us back to the type of titles I spoke about earlier. When you make use of word count such as 10 this, 3 that etc, it becomes a list article.

    And when you include How to, it becomes a how-to post which will rank you well especially when your writings are tutorial posts.

    Generic have their own advantages but if you have other options, you should always go for list or how-to because they are more specific.

    Length Analysis

    The words you use in your post title has an impact. Especially when it's too long. This section of this tool shows you exactly how long your post title is.

    And if too long, it will suggest you reduce it. This is so because Google is fond of cutting off segments of users titles.

    First & Last.

    Online sources including Yoast and CoScehedule believes important keywords should appear in the first few words and in the last few words.

    Why? - Users are fond of reading only the first word and the last word. Not everyone has the patience to read the full title.

    Therefore use this section of this tool to test for post title hot zones. Make sure your first few words and last words are human attractive.

    This also implies to those optimizing for social media networks.

    Keywords

    Headlines should include searchable keywords and phrases so that readers can find your content easily. - CoSchedule.

    Sentiment.

    Titles with Positive or Negative sentiments perform better than those with neutral.

    why? People tend to click on a post that says... 10 proven ways to make money, how I made $2,000,000 in a week over a post that says 10 tips that could make you rich.

    Using the "could" makes it sound impossible to an extent which some persons won't want to click, so be sure and direct with your statements.

    Google Search Preview

    CoSchodule headline analyzer also provides you with a preview of how your post title will look like on search results. With this, you should see which word was cut off by Google and know how to keep it shorter.

    Rounding Up on CoSchedule Headline Analyzer.

    This is a great tool which was provided free and I find it very useful especially when you have a lot of title suggestions and wondering which to pick.

    Post Title Meta Tags.

    Aside from writing quality post titles, one must watch out for meta tags. Meta tags are search engine set down tools for optimization.

    You might be able to compose a good post and a positive post title but with an improper/no use of meta tags, your post will get missing.

    There are various places where meta tags are being used depending on what you are optimizing for, below is a brief explaining for how to use meta title tag in your blog.

    Meta Title Tag for Social Media Optimization.

    To you a blogger optimizing for social media networks such as Facebook, twitter etc you must setup your meta title for these different sites. This will enable you to display your post title to users and also get more clicks.

    This title tag is so important, that various social media networks have provided specific parameters for them to be used.

    Facebook Open Graph.

    The Facebook open graph is the general wrap up of all the optimizations needed to display links with rich contents on Facebook.

    post title in facebook open graph

    The Facebook open graph comes in with Facebook title tag, declared sorely for shared Facebook links which therefore means a poor use of this will lead to a poor display of your post titles.

    When this happens, be sure that you will miss a portion of your traffic. Now let's see how it looks like.

    <meta expr:content='data:blog.pageName' property='og:title'/>

    The above Meta tag is from a blogger blog. The og:title represents post title. This is the title highlighted in the image below.

    To get the full Facebook open graph pack, visit - "Increase SMO - Properly Link Facebook To Your Blogger Blog" - here you will learn more about SMO and how Facebook optimization is carried out.

    Twitter Cards

    The bird also needs to be optimized with title tags. A few years ago Twitter introduced twitter cards as a way to display more text contents and an image on your tweets.

    In other to make this work, a new tag needed to be created. This tag is used by twitter to locate the title of your post.

    <meta expr:content='data:blog.pageName' name='twitter:title'/>

    The above code is what twitter uses to pull in the title of your posts when shared to its platform. The difference between that of open graph and twitter card is the property name.

    These tags are important for SMO and if you wish to learn more about title tags and general tags you can read - How To Make Blogspot Blog 100% SEO Friendly - a post that lays emphasis on post tags in respect to SEO.

    Title Tag For SEO Optimization

    Have you ever heard of poorly optimized titles? - this is one bad SEO practices especially for bloggers using BlogSpot.

    All old blogger default templates have this as an error and only the SEO seekers have it solved.

    Info: All templates both free and premium provided on this blog have been optimized for this.

    In the analysis by CoSchedule, we figured out that important keywords should appear within the first few words. but what if your blog title is showing first?.

    This is why you need to optimize both your post title and your blog title for search results.

    Default Title Structure

    Blog title - Post title

    How it should be

    Post title - Blog Title.

    Scale of Preference

    According to this theorem, important things should come first, On each individual pages such as post pages, the post title is more important than the blog title and also, it is what people want to read so, therefore, it should appear first.

    If you were having this issue simply follow the below procedure to optimize your post title for proper SEO.

    How to SEO Optimize Blog Post Title Tag.

    Go to Blogger Dashboard

    Locate "Templates" >> "Edit HTML" >> Using CTRL+F Search for

    <title><data:blog.pageTitle/></title> 

    replace the above code with the below one.

    <b:if cond='data:blog.pageType == "item"'>
    <title><data:blog.pageName/> | <data:blog.title/></title>
    <b:else/>
    <title><data:blog.pageTitle/></title> </b:if>

    Give it a few hours and search for any post on your blog, you should now see post title displaying before the blog title.

    What the above code does is, Show the post title first along side with the blog title on post pages while on blog home page, it will display only the blog title.

    You can also get this done on your WordPress site. Simply download and activate the Yoast SEO plugin, from their in the easy setup you will get it done real easy.

    It would be wise to test if this title is working properly. For this, we will make use of another tool.

    SEO SiteCheckup Meta Tags Analyser

    This is a great tool that obtains values from your web page, with this tool, you will be able to easily check for meta tags which include the title tag and the meta description tag.

    How to use SEO SiteCheckup Meta Tags Analyser

    Go to https://seositecheckup.com/tools/meta-tags-analyzer

    On this page, you will find a box, input your post URL and hit Checkup!. In a few seconds, this tool will present you with the actual title of your page based on the title tag you have set.

    There several other tools you can use to test for your title tag. A quick way is to use your Google Chrome view page source.

    Visit a page on your blog, press CTRL+U. That would load your website backend, just search for title and you will find the different titles you have implemented.

    SEO Title Heading Tags

    What tag is your post title using? - H1 or H2?. You can never underrate the power of post heading tags, the other day on Facebook, a friend asked me why do you use h1 for post titles on the post page and h1 for blog title on homepage?.

    Heres the logic. Using the theorem of what is important you can easily find the best optimizations.

    H1 heading tag

    This is the most important and powerful of all the heading tags, There can only be one H1 tag on a page and it is used to highlight the most important title of each page.

    H2 Heading Tag

    This is the second most powerful, it acts as a subheading and lays further emphasis on the main heading tag. It is used for titles that are not very important.

    You can have as many h2 heading tags as possible on a page but excessive use of it might result in poor optimization in regards to spam.

    Other heading tags include h3, h4, h5 etc.

    The Homepage.

    This is the center of your blog, everything revolves around it, many posts titles are being displayed here and also the blog title.

    On this page, the most important title is the blog title which then means it should have the h1 tag while others should go with the h2, h3, h4 etc tags.

    The Post Page

    There are many post pages in a blog, depending on the number of posts. For every post page, there is a post title.

    This post title is regarded as the most important title on this page which then means it should gain the h1 tag while other titles including the blog title will have the h2 heading tag.

    When you fail to do this, you will be laying emphasis on a title which is not important and sometimes it might be regarded as missing h1 tag (when you don't implement it at all) which will affect your blog SEO ranking.

    Rounding Up

    Post titles are important, with it you can boost the SEO and SMO value of your post when being neglected your post will suffer a great set back.

    Understanding the different type of post titles is prior, making sure important tags are not missing is also very important.

    The magic is simple, write a great blog post, improve on your meta description and try not to exceed the title character count of 71. The climax of it all is a great content and that is all Google want from you.

    Every other optimization trick is an addon to help your post perform better. Write good content and Google won't forget to rank you,  Jon Morrow of Smart Blogger believes so! - and it works.

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    Excellent article, you have really made this post long and informative. Keep writing and inspiring.

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    Very cool and nice
    thank you blogging prince, i found this post so helpful

    Elochiblog! commenting from www.elochi.com.ng

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    Wow this was so helpful

    Thanks alot x-)

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